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14.01.19
Registering 89,961 new vehicles in the year, the strong showing saw the brand out-perform the UK market propelled by TUCSON volumes passing 27,000 units and a 45.2% growth in IONIQ registrations. Hyundai saw its investment in low and ultra-low emission vehicle technologies pay off in 2018, with significant rises for IONIQ supported by the launch of the brand’s first fully-electric SUV – the KONA. The 279-mile range electric model made a strong start with 224 units registered, contributing to the brand’s 8,220 eco-model registrations in the UK over the past year.
While overall UK new car registrations contracted in 2018 (down 6.8%), Hyundai out-performed the market with 89,961 registrations over the 12-month period, a reduction of only 3.7%. In a challenging market, Hyundai reshaped its business model with a strategic, long-term focus to ensure stability and profitability in the years ahead. Ashley Andrew, Hyundai UK Managing Director, said: “The UK car market is facing a host of challenges, so it is gratifying to see Hyundai secure its highest ever market share while achieving strong growth across our eco-model range.
This year, we will focus on consolidating our position ahead of some significant new model arrivals in 2020.” Last year, the Tucson was the brand’s best-selling model, registering 27,634 units in 2018. The top-performing eco-model was the Hyundai IONIQ Hybrid, with 6,535 units registered, while the plug-in Hybrid IONIQ achieved the highest level of growth, rising 222.2% year-on-year. Over the past decade, Hyundai has experienced meteoric growth. Now, the company’s new strategic plan will establish a firm base from which to grow – particularly from next year, when Hyundai will launch a selection of new vehicles including low and ultra-low emission models.
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