Lotus has won the prestigious ‘Luxury Brand of the Year’ award at the annual Luxury Briefing Awards 2019. The car maker was honoured at a gala ceremony staged at The Savoy, London in front of more than 350 VIP guests.
However, what excited the Luxury Briefing team most was the launch of the all-electric Lotus Evija hypercar. Sir Eric called it “a game-changer of a new car” which had raised the brand’s global profile massively. It marks the start of an ambitious and exciting new product plan that will grow the brand over the next decade.
Phil Popham, CEO, Lotus cars, collected the award and commented: “We are a performance car company with bold ambitions for the future, so to be recognised and honoured as a luxury brand at this stage of our journey is a fantastic achievement. This award is for everyone in the Lotus family around the world who is working tirelessly to grow our brand and achieve new levels of success. I’m confident it will the first of many from outside the automotive sector.”
Other brands recognised at the awards include Princess Yachts, Hennessey XO, Selfridges, Fortnum & Mason, Timothy Oulton, Creed Boutique, Aston Martin and Bentley.