VOLVO NAMED TECH BRAND OF THE YEAR!

Volvo has been voted 'Tech Brand of the Year' at the inaugural Car Tech Awards.

The Car Tech Awards recognise the best in automotive technology, as voted for by Carbuyer, the car review and advice service, alongside technology website Alphr.com.

Volvo was honoured throughout the awards for its innovative in-car technology and pioneering tech partnerships.

The pioneering Sensus touchscreen control system in Volvo's latest premium models, the S90, V90 and XC90 was highly praised as part of Volvo's ground-breaking technology recognition.

The all-new Drive-E powertrains further impressed the judges, with its offering of efficient power using a mixture of advanced injection technology and electrification.

The company was also praised for its forward-thinking approach to technology partnerships, such as the collaboration with Uber, which will result in Volvo's sophisticated SPA platform underpinning Uber's next generation of autonomous-drive vehicles.

What’s more, the Volvo XC90 stole the show and won two further Car Tech Awards. It was awarded 'Most user-friendly tech', while its phenomenal Bowers & Wilkins sound system was voted 'Best audio system'.

Jon Bray, Reviews Editor at Alphr.com, said: "We were hugely impressed by the XC90's Bowers & Wilkins audio system that, while a significant investment for the buyer, betters systems costing far more. We also found Sensus to be a very effective tool to operate the car's many and varied functions."

Commenting on the awards, Jon Wakefield, Managing Director of Volvo Car UK, said: "These award wins recognise the fact that Volvo is a technological leader – not just in the field of safety, but in terms of connectivity and in-car entertainment, autonomous drive and efficient powertrains. They also show that no matter how sophisticated Volvos get, the way in which we interact with the technology needn't be complex."