Customer Experience Centre

New vision for the Lotus HQ

Hethel to undergo major development


As part of its 70th anniversary celebrations, Lotus has unveiled exciting plans for major developments at its Hethel HQ, so that visitors will be able to enjoy an enthralling Lotus experience and truly appreciate the history and heritage of what it means to be Lotus. Colin Chapman, the founder of Lotus, first brought Lotus to the old airbase at Hethel in 1966 and the new plans will create a Lotus Customer Experience Centre that is worthy of this iconic, yet modern sports car brand.

​ The dramatic new buildings will be constructed beside the current pitlane, from where visitors will be able to enjoy views across the Hethel site. The new two-storey display area will create a showcase for Lotus, where visitors can specify and then later take delivery of their new Lotus in private salons. There will also be state-of-the-art areas for vehicle preparation and servicing.

In addition to these modern facilities for customers, anyone who loves Lotus will be able to enjoy the new Lotus Heritage Centre and Museum, which will incorporate Colin Chapman’s original office. There’ll also be a new restaurant, where visitors can take refreshments, as they admire the newly landscaped site, and which will also be available for hospitality activities. The clubhouse hasn’t been forgotten either. Currently located in the former control tower, it will enjoy a major refurbishment. 

Preparing Lotus HQ for the next 50 years

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