Hyundai Motor Group has announced a new company called Supernal, LLC to take its future mobility vision forward.
An evolution of its Urban Air Mobility Division, Supernal (the Company),
will be the binding component of the Group’s future mobility vision.
The Company is developing a family of electric air vehicles and
convening public and private stakeholders to responsibly shape the
emerging Advanced Air Mobility (AAM) industry. It plans to launch its
first commercial flight in 2028 and scale operations, leveraging the
Group’s manufacturing expertise, as the AAM market and public acceptance
begin to grow in the 2030s.
"In adding a new dimension to mobility, we are on a mission to transform how people and society move, connect, and live. We have bold ambitions at Supernal but being first to market is not one of them. We are working to build the right product and the right integrated market, and we will leverage Hyundai Motor Group’s scaled manufacturing expertise to ensure AAM reaches the right price point and is accessible to the masses." - Jaiwon Shin
Borne out of the Group’s strategic transition from
automaker to Smart Mobility Solution Provider, Supernal is one of more
than 50 pioneering companies in the Group’s network collaborating to
make mobility a service, not just a product. The Company is working to
integrate AAM into existing transit networks and to shape a seamless
intermodal passenger experience. The vision is for passengers to use a
single app – like current rideshare platforms – to plan their journey,
which could include taking a car or rail from home to an AAM
"vertiport," an eVTOL across town, and an e-scooter for the last mile.
Supernal, launched as the Urban Air Mobility Division of Hyundai Motor Group at CES 2020, where it introduced its initial concept vehicle, the S-A1. The Company continues to develop and enhance the eVTOL vehicle it will bring to market first and plans to begin certification with U.S. regulatory agencies in 2024. Supernal’s first air vehicle will be electric-powered and autonomous-capable and is planned to accommodate four to five passengers on initial urban and urban-adjacent routes.
"We’re developing a commercially viable Advanced Air Mobility product
from the start, designing and manufacturing our vehicle to the highest
safety, noise, efficiency, and affordability standards. Our growing
team, which includes veterans of aerospace, automotive, and other
deep-tech industries, is engineering sustainable vehicles that have the
potential to evolve how we live, work, and play.
" - Ben Diachun
The Company is leveraging advanced technologies, systems, and airframe materials – including artificial intelligence, autonomous control, and electric powertrain – to develop its vehicles and will harness the Group’s mass production capabilities to scale production, affordably. Supernal is also establishing a bench of academic partners to expand the AAM industry’s research frontier and talent pipeline.Text here ...
In tandem with its electric air vehicle development, Supernal is working to co-create the AAM industry and supporting ecosystem by collaborating with a variety of stakeholders – across public and private entities, other modes of mobility, academia, and startups – to address market entry challenges, cultivate public acceptance, and ensure AAM is economically accessible and environmentally sustainable.
"As an industry disruptor, we have a responsibility to ensure AAM
integrates with and augments existing transit options and effectively
serves local community needs. Developing the market – from the vehicle
to critical infrastructure networks and public acceptance – takes
thoughtful and strategic coordination; everything needs to align at the
same time for AAM to reach its full promise.
" - Jaiwon Shin
With this aim, Supernal is forging partnerships at the local and state
level across the United States. Last year, the Company launched a
partnership with the City of Los Angeles and Urban Movement Labs to
develop a public engagement roadmap and policy toolkit other cities and
municipalities can use to inform their AAM efforts and timelines.
Supernal also serves as an industry resource for policymakers interested
in understanding how AAM can address their communities’ transportation
At the national and international level, Supernal is collaborating with
stakeholders to explore concepts for physical and digital
infrastructure. Last year, the Company entered a partnership with
Urban-Air Port, a participant in the U.K. government’s Future Flight
Challenge, to explore new, multifunctional and scalable AAM
infrastructure and will showcase a full-scale “vertiport” prototype in
the United Kingdom next year. Supernal is also supporting CAAM (the
Canadian Advanced Air Mobility Consortium) in developing a framework for
the Canadian AAM National Master Plan. Additionally, the Company
the expansion of its Airspace Management Consortium, which is working
to shape a concept of operations for the consideration of policymakers.
Supernal means “of exceptional quality or extent” and speaks to how the Company plans to revolutionize travel and enhance the passenger experience. Supernal has offices and facilities in Washington, D.C., and throughout California. The Company is actively recruiting for open positions across its technology, business, and core operations teams.