Hyundai unveils SEVEN concept, segment-busting SUEV for IONIQ brand

This category-bending electric SUV concept will be on display in Hyundai Motor’s booth, along with other segment-leading products such as IONIQ 5, and XCIENT Fuel Cell, at the LA Convention Center, Nov. 19-28.

Following the 45 concept in 2019 and the Prophecy concept in 2020, the SEVEN concept opens a new chapter for the IONIQ brand, Hyundai’s dedicated battery electric vehicle (BEV) showcase. These differentiated design and technology innovations prioritise customer values over industry norms. SEVEN is also a clear representation of Hyundai’s commitment to carbon neutrality by 2045.

IONIQ: Dedicated BEV brand embodying Hyundai’s future mobility vision

Every vehicle developed for the IONIQ brand offers a next generation customer experience that seamlessly integrates the most advanced technologies into everyday life settings. SEVEN concept is the perfect example of IONIQ, with its space innovation and hygienic features transforming the vehicle as an innovative living space on wheels.

As a tangible proof of Hyundai’s vision of ‘Progress for Humanity’, IONIQ changes the paradigm of electric vehicle customer experiences, accommodating diverse lifestyles without constraints. SEVEN represents our commitment to a human-centered approach to redefine everyday experiences. - Thomas Schemera

Redefining SUV with aerodynamically pure exterior and powerful presence

SEVEN concept is built upon Hyundai Motor Group’s Electric-Global Modular Platform (E-GMP), a dedicated BEV architecture. E-GMP’s long wheelbase and flat platform floor enables a completely new class of vehicle that offers new experiences for customers.

SEVEN has an aerodynamically pure silhouette instinctively divergent from a typical SUV. The low, leading edge of the hood, a single, streamlined roofline and elongated wheelbase communicate a clear break from traditional SUVs powered by internal combustion engines. The pure volume of SEVEN’s minimal forms contrast with the powerful stance and commanding, rugged presence.

In support of SEVEN’s powerful road presence are wheels that feature integrated Active Air Flaps, which deploy or retract depending on brake-cooling or low-drag requirements.

Even under darkness of night, SEVEN is easily identified by IONIQ’s signature Parametric Pixel lights that deliver a Welcome Light Sequence on start-up. Parametric Pixels provide a common design thread, linking digital and analog styles, a reminder that its designers considered every aspect of SEVEN’s design, down to a single pixel.

A welcoming, premium lounge style interior for the autonomous driving era

SEVEN’s interior design priority lies in the space innovation offering greater freedom for our customers than ever before. SEVEN’s wheelbase reaches 3.2 meters, thanks to its design cue to push the wheels outward to extend the wheelbase as much as possible.

The flat floor allows Hyundai Motor to explore an alternative to the traditional row-based seat arrangements, creating a more fluid interior layout. The Pillarless Coach Doors offer a grand entrance to reveal a welcoming interior with a completely new dimension of space. The streamlined roofline, long wheelbase and flat floor that extends to the third row opens new opportunities to furnish the interior like a premium lounge.

Powerful Performance with an all-electric range target of over 300 miles

Thanks to its versatile E-GMP platform, SEVEN will be able to provide outstanding driving range and ultra-fast charging capabilities, delivering a driving experience tailored to customer’s needs. In a real-world situation with a 350-kW charger, SEVEN is capable of charging from 10 percent to 80 percent in about 20 minutes. The concept is also engineered to achieve a target range of over 300 miles.