Volvo Roadside Nature Campaign

Volvo Car UK teams up with the Eden Project and Steve Backshall to help parents discover the wild side of the school holiday road trip

This summer, Volvo Car UK is transforming family road trips into engaging, stress-free journeys with Roadside Nature – an initiative designed to keep kids entertained while helping parents drive safely​.

Volvo Car UK has teamed up with the Eden Project and wildlife expert Steve Backshall to launch the Roadside Nature campaign - helping families rediscover the joy of the journey.

Let’s face it - family road trips aren’t always smooth sailing. A new study shows over half of UK parents feel anxious about long drives with kids, and nearly one in five drivers has had a minor bump thanks to backseat distractions. Between seatbelt escapes, snack demands and sibling squabbles, it’s no wonder some parents would rather stay home and clean the bathroom than hit the motorway.

But what if the roadside could be the best part of the ride?

That’s where Volvo Car UK’s free Roadside Nature Activity Pack comes in - designed to turn every traffic jam into a treasure hunt. Packed with fun, educational and screen-free activities, it keeps kids curious and calm, while giving grown-ups a little peace and quiet up front.

From spotting birds and bugs through the window, to nature-themed bingo, colouring sheets and car-friendly quizzes, the pack helps children engage with the world outside - wherever the road takes you.

Whether you're heading to the coast, the countryside or cruising through town, the Roadside Nature Pack is your new favourite backseat companion.

“Nature is full of wonder - but today’s kids are more familiar with cartoon castles than real ones. This pack is all about opening their eyes to the world beyond the screen, making every road trip a mini adventure. By encouraging children to appreciate their surroundings during travels, we not only keep them engaged but also minimise distractions for the driver - creating a safer and more enjoyable experience for everyone.”

–Steve Backshall, the official ambassador of Volvo Car UK and Eden Project’s Roadside Nature campaign​

Roadside Nature Activity pack

Download your free pack and make every journey a little wilder, a little calmer, and a lot more fun.

Download Activity Pack

Available to print or as a PDF