Hyundai Motor America have released 4 concept images of the highly customised cars it plans to reveal at the SEMA (Speciality Equipment Market Association) Show 2016, which takes place 1st-4th November in Las Vegas, Nevada.

First off there's the ARK Road Racer Elantra Concept. The ARK Elantra Concept takes the practical yet sporty lines of the Elantra saloon and infuses it with an alternate persona, with integrated flares, bulging forged racing wheels and custom new front and rear fascia designs for an aggressive yet fully-integrated appearance.

Key modifications to the ARK Road Racer Elantra Concept include:

  • ​Custom ARK turbo kit using Xcargot XT26 turbocharger
  • ARK DT-P coil-over system
  • Nitto Tire NT05 summer tires
  • ARK Solus wide body kit
  • Fiere Customs full vinyl wrap
  • APR Performance front splitter
  • Custom diamond-stitched interior
  • Custom sport steering wheel by ARK

Next, there's the race-ready Gurnade Veloster Concept. The Gurnade Veloster Concept takes the fundamentally-aggressive stance of the Veloster and magnifies it further with integrated flares, front splitter, racing canards, three-piece lightweight forged wheels and a custom rear spoiler.

Key modifications to the Gurnade Veloster Concept include:

  • 845 Motorsports intercooler, downpipe and cold-air intake
  • ARK Performance cat-back exhaust
  • Rotiform 19-inch OZT three-piece forged wheels
  • Lightner Motorsports custom fender flares and grille
  • EPR carbon-fiber front spoiler, side sills, and rear garnish
  • Seibon carbon-fiber hood and hatch
  • Cappelletti Design custom headlamps and foglamps
  • Phoenix Gold subwoofer and amplifier with Stinger audio system wiring

Third up, we have the Rockstar Performance Garage's nitrous-powered Santa Fe CUV. Rockstar is world-renowned for the boundless energy it brings to any product concept or event, and the Rockstar Santa Fe Concept follows that reputation, with a nitrous-powered, Hyundai-based 3.3L Lambda V6 engine driving all four wheels through any terrain via a raised Santa Fe off-roading setup.

Key modifications to the Rockstar Santa Fe Concept include:

  • AEM cold air intake
  • Mishimoto cooling system
  • Nitrous-oxide injection system
  • KICKER® audio system
  • Magnaflow custom exhaust
  • Mickey Thompson Baja Claw 35-inch off-road tires
  • WARN® winch
  • Roadwire custom leather interior design

And finally, Hyundai Motor America and Bisimoto have partnered to develop a 1,040 horsepower, rear-drive “Santa-Fast” SUV. With no fear of the unknown, Bisimoto is always on the cutting edge of automotive technology, and the Bisimoto “Santa Fast” Santa Fe is no exception, pumping out the power from a flex-fuel turbocharged, Hyundai-based 3.8L Lambda V6 powerplant making reliable power, positioned longitudinally and driving the rear wheels.

Key modifications to the “Santa-Fast” include:

  • Bisimoto custom twin-turbo kit and intercooler
  • Bisimoto custom exhaust system with dual-pulse chambers
  • Godzilla blow-off valve
  • Spearco intercooler core
  • Vibrant Vanjen clamps and stainless steel hardware
  • Griffen dual-core radiator
  • TurboHot exhaust coatings
  • Fifteen52, 19-inch Tarmac R40 Wheels

For further information and the full modifcation spec of each concept, visit the Hyundai Motor America website here.